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Month: June 2017

East Double Lion Series And Brand Features Brief

21. June 2017
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Why does the Chinese mainland call the Oriental Watch the Double Lion Watch? The double lion mark is not a sub-brand of the East. It is an integral part of the ORIENT trademark. The two left and right sides of the mark share two lions. Due to the fact that the early Chinese consumers mostly recognized the Double Lion trademark or failed to read the ORIENT pronunciation, different aliases such as the Double Lion brand, Double Lion watch, Oriental Double Lion watch appeared instead of the Oriental Watch (ORIENT). Correct name.

    Oriental Watch has achieved an annual sales of 4 million in the Chinese market in the 1980s. So far, no other brand has surpassed it. It has a large user base in the Chinese market. The Oriental-Shuangshi brand has a high reputation The sign has long been popular.
    Oriental mechanical watches are divided into Oriental Star series, sports series, fashion taste series, perpetual calendar series, fashion series, traditional series; quartz watch is divided into fashion quartz watch series. The characteristics of automatic mechanical watches: long service life, storage value, under the same conditions, mechanical watches are better than quartz watches in water resistance, but compared with quartz watches, the volume is relatively large, the travel time accuracy is worse than quartz watches. The movement has high manufacturing costs, high technical requirements and long production cycles. The characteristics of quartz electronic watches: accurate timing, easy to use, accurate to the second, simple structure, few parts, small size, can be made into ultra-thin, low-cost manufacturing of the movement, can be mass-produced in a short time.
Summary: Some models with week display have the function of weekly forwarding, which can quickly change the week display. This function is a special function of the Oriental watch movement, which will not damage the movement during the hand dial back. The usage method is as follows: turn the watch hands to 24 o’clock, and then continue to move the hands to make the displayed week change to the next day; after the week is changed, turn the hands back to 24 o’clock, and the week will not change at this time. the day before. Then continue to move the hands, so that the week display continues to change to the next day.

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Tough Guy In Watchmaking Breitling 2016 Basel New Products Summary

7. June 2017
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At the Basel Watch & Jewellery Fair 2016, Breitling felt a bit unbelievable. The large watch diameter, ultra-light materials, ladies’ watches, and still focusing on functionality, these characteristics are throughout the black color tone. In the process of showing the works, it seems to want to awaken the restless hearts of passers-by. Breitling is a professional aviation watch manufacturer, and the in-depth cooperation with the aviation industry has made Breitling’s watch characteristics to be precipitated and highly recognized. In 2016, Breitling brought a lot of cool and powerful works, let’s take a look.
Avengers Hurricane Watch

 
    The Breitling Avengers Hurricane watch breaks through the existing boundaries of professional wristwatches, relying on a 50mm oversized diameter, a resolute structure with reinforced protection on the sides, and the Breitling’s iconic yellow tone and aviation molded digital time scale The appearance is even more cool black. The innovative material Breitlight® is used for the first time in the manufacture of watch cases. This exclusive high-tech material is 3.3 times lighter than titanium and 5.8 times lighter than stainless steel, but it is stronger and has many advantages: resistance to scratches, tensile deformation Super corrosion resistance, corrosion resistance, magnetic resistance, thermal stability, anti-allergy, meanwhile, it has a warmer touch than metal, and presents mottled visual effects, which highlights its novel and original design concept.

More details:
S Chronograph

 
    Breitling has launched a new limited edition, which continues the design’s robust and sporty appearance, but uses a cutting-edge technology that has been used in Formula One racing, aircraft and rowing manufacturing. However, It is still relatively new in the field of watchmaking. This high-tech material used to create the watch case consists of tiny carbon fibers (only 30 microns in diameter), which are interwoven into hundreds of layers, each layer is staggered at a 45-degree angle, and then bonded by thermosetting resin Cured, it finally exhibits extraordinary sturdiness, excellent shock resistance and matte black appearance. The dial of the watch is also made of carbon fiber, and the weaving pattern is clearly visible, and its readability is exemplary. The accumulating timer with a red border draws on the design style of the car’s instrument panel, which more and more highlights the style of the watch.

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    Breitling will be the first to release 100 limited edition watches worldwide, showing watch connoisseurs and limited enthusiasts the achievements of Breitling Chronoworks® in technological breakthroughs. This time, Breitling chose one of its star models. ——Super marine culture series, reinterpreted with the brand’s new matte ceramic case, and finally created a classic, strong and modern all-black appearance. The dial is adorned with sharp-edged hour markers, recreating the 1957 Super Ocean Watch design for watch enthusiasts and those seeking the ultimate experience. Through the transparent case back, you can see the movement of Chronoworks®. The innovative mechanism and the black rotor are clearly visible. Another exclusive feature is the rubber woven strap of this model, which borrows the classic stainless steel woven bracelet design and is unique. Breitling Chronoworks® and its cutting-edge technology were first applied to the Super Marine Culture Chronoworks® watch, which further consolidated the outstanding position of Breitling as an ‘engine expert’, and this watch deserves the title of ‘performance master’.

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    This exclusive watch with a limited edition of 1,000 new chronograph 01 is distinguished by a beautifully polished dark grey dial with a beautifully textured luster that complements the black cumulative chronograph. The dial indication is subtly “par épargne” The technology builds up the masculine charm of the watch against the base of the sterling silver dial, and finally presents an original, high-tech, powerful watch.
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    The Breitling Chronomat 44 Blacksteel is the latest masterpiece of the Breitling Star Collection. It perfectly defines the definition of a watch on the wrist of a professional. The case of this watch is treated with high-strength carbonitridation, and the unidirectional rotating bezel is set with cool black rubber numerals, and the large luminous hour markers provide clear and easy to read flight or diving countdown functions. The exclusive strap is made of bituminous gray military high-tech fabric and rubber lining for an extremely comfortable wearing experience. In terms of technical performance, the new model is equipped with a screw-in crown and function buttons, and is water-resistant to 200 meters (660 feet). It is also equipped with an excellent power engine-this chronograph watch is equipped with Breitling’s self-winding chronograph 01 self-winding movement certified by the Swiss Official Astronomical Observatory (COSC), which is stable and accurate; the bottom of the watch is made of transparent sapphire and has a black rotor clear and distinct.
More details:
20160322 / 37176.html
In summary: Breitling’s new Basel 2016 product has several key points in general, ultra-light materials, new breakthrough upgrades of the first homemade movement B01 brought by Chronowork®, large table diameter and cool black appearance. The clear and easy-to-read effect, professional performance and simple operation created on this basis reflect Breitling’s professional and practical watchmaking concept.

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