Baselworld 2018: A Justified Change To The Tag Heuer Tag Heuer Monaco Bamford Watch

TAG Heuer TAG HEUER and BAMFORD Watch Department, the top watch brand in the UK, have launched a new interpretation version of Monaco watches, creating an unparalleled modern look with a stylish visual identity. The first cross-border collaboration watch can only be purchased at TAG HEUER stores and online stores in selected countries.

TAG HEUER collaborates with custom watch brand BAMFORD Watch Department to launch a new interpretation version of the Monaco watch, which breaks away from traditional materials and colors to make classic watches refreshing

Elegant solid black finish with solid carbon fiber case. The classic Monaco watch with the Aqua Blue chronograph is a new masterpiece released by TAG HEUER at the Baselworld. Unprecedented bold design adds glory to this watchmaking and racing essence. This is a brand-new interpretation. Through cooperation with BAMFORD Watch Department to stimulate infinite imagination, it will completely transform the most representative timepiece of TAG HEUER.

BAMFORD CEO George Bamford is a pioneer in customizing high-end watches. He modernizes and personalizes unique watches and combines his ultra-modern futuristic style to give watches a unique look.

This is not the first collaboration between TAG HEUER and BAMFORD Watch Department. In 2017, they offered TAG HEUER customers the opportunity to customize their beloved watches. With that successful experience, TAG HEUER specially invited George Bamford to design a new Monaco watch. Only this series of watches have the mark of BAMFORD.

The modified version of Monaco is made of ultra-lightweight and extremely durable carbon fiber, and the water-blue tone preferred by BAMFORD Watch Department makes the watch full of fashion.

Today, George Bamford has modernized Monaco. This model still retains all the features of Monaco, including the 39 mm square surface and the crown on the left. The case is made of ultra-lightweight and extremely durable carbon fiber, which is the ideal material for watchmaking. BAMFORD’s signature style can be seen at a glance from the chronograph dial and date window with the luminous mark, using the blue tone preferred by BAMFORD Watch Department, which is the charming aqua blue color. This detail makes the watch look modern and full of fashion breath. To commemorate the cooperation between the two parties, the face plate and case cover are engraved with ‘Monaco Bamford’. The watch is complemented by a beautiful black alligator leather strap.

George Bamford (left) with Jean-Claude Biver, CEO of TAG HEUER wearing a Monaco Bamford watch

This watch presents an ultra-modern visual image and has become a contemporary masterpiece. TAG HEUER uses modern technology to make everything possible. For example, the characteristics of carbon fiber materials, the case must be re-created exclusive molds, in order to perfectly present the size of TAG Heuer classic Monaco, breaking through the technical limitations of this material. The TAG HEUER Monaco Bamford watch perfectly combines the modern style of the BAMFORD Watch Department with professional technology, which also symbolizes the brand’s investment as a pioneer of Swiss watchmaking in maintaining its forward-looking spirit, culture and philosophy.

Monaco Bamford watch

Carbon fiber material / 11 self-winding movement / hours, minutes, small seconds, date display / chronograph function / sapphire crystal / waterproof 100 meters / table diameter 39x39mm

Appreciation Of Panerai’s New Radiomir 1940 Series


 Around 1940, the Panerai Workshop in Florence perfected a new case, which was designed to continuously meet the strict requirements of the Italian Navy commandos. This case was developed in 1936 and is now based on the case of Radiomir. Radiomir derives its name from Panerai’s patented luminous material, which makes the dial equally legible in the dark. This new case also contains several innovative technologies that make its structure more robust.

 In the new case, the lugs are no longer bent and welded to the case as before with a thick steel wire. When the commandos were instructed to drive their underwater attack ships to perform difficult tasks, the design risked falling off the strap. However, in the case of the 1940s version, the lugs became larger and stronger because it was milled from the same steel as the case. Like the lugs, the strap’s fixing system has also been changed to make it simpler and stronger. The previous leather straps had to be stitched together around the linear lugs, while the newly constructed lugs themselves have small holes. After inserting a small round tube into the ring at the end of the strap, the round tube can be inserted In the hole. This solution is more modern and means that the wearer can easily change the leather strap. In addition to the lugs, other changes have also decisively changed the Radiomir case, indicating the subsequent development of the appearance design of the case, which led to the official birth of the Luminor case a few years later. Now, the pincushion contours are not as sharp as before. The winding crown is slightly enlarged and the cylindrical design replaces the conical shape. The overall thickness of the watch has also increased from about 15 mm to almost 17 mm.

 The Radiomir 1940 case was born, and today Panerai re-interpreted this case, with the same shape and thinner. These watches exude the power and charm of time.

RADIOMIR 1940 3 DAYS-47 mm 3-day power reserve watch
RADIOMIR 1940 3 DAYS ORO ROSSO-47 mm 3-day power reserve red gold watch

 Panerai History launched the new Radiomir 1940 3 Days 3 Days Power Reserve watch, which for the first time can appreciate the charm of the Radiomir 1940 case. The watch is available in stainless steel and red gold, as well as a P.3000 manual winding mechanical movement with a 3-day power reserve.

The Radiomir 1940 3 Days 3 day power reserve watch uses Panerai’s unique design, and in the choice of materials and the construction of every detail of the watch, it incorporates advanced watchmaking technology solutions.

 The dial features a small second at 9 o’clock and a date window at 3 o’clock. The dial adopts a sandwich-type structure, and luminous materials are coated between the two overlapping sheets, and the light shines through the hollow timescale corresponding to the upper sheet, which is clearly visible in the night. Panerai has designed this dial structure as early as the late 1930s, its role is to improve brightness and legibility. The stainless steel dial is black, while the red gold dial is brown.

 The stainless steel watch is made of AISI 316L stainless steel with excellent corrosion resistance, while the red gold model uses 5Npt red gold. This alloy has a higher proportion of copper content, so the color is deeper. Ratio of platinum, it can help prevent metal oxidation. The case and frame of both models are polished.

 The P.3000 movement is independently developed and manufactured by Panerai’s watchmaking factory in Neuchâtel. Its sophisticated structure can be appreciated through the large sapphire crystal glass window on the case back. The P.3000 is a manual-winding movement with a diameter of 16½ legal cents. The two barrels provide a power reserve of up to 3 days. It is equipped with a wide frosted bridge, all edges of which have been chamfered, a rare variable inertia extra large balance wheel (up to 13.2 mm in diameter) and a vibration frequency of 3 Hz. The P.3000 movement is also equipped with a delicate device that can adjust the hour hand forward or backward one hour at a time, so that the operation of adjusting the hour will not affect the operation of the minute hand or the watch.

 Radiomir 1940 3 Days 3 Days Power Reserve Watch (PAM00514) and Radiomir 1940 3 Days Oro Rosso 3 Days Power Reserve Red Gold Watch (PAM00515) with black leather strap and brown alligator leather strap respectively, both belong to Panerai history system

 RADIOMIR 1940 3 DAYS-47 mm 3-day power reserve watch

 RADIOMIR 1940 3 DAYS ORO ROSSO-47 mm 3-day power reserve red gold watch

RADIOMIR 1940-42 mm watch
RADIOMIR 1940 ORO ROSSO-42 mm red gold watch

 The stainless steel and red gold Radiomir 1940 watches are also available in a 42 mm case with a P.999 manual winding movement. This movement is the smallest and thinnest model in a range of movements produced by Panerai’s watchmaking factory in Neuchâtel.

 Through the sapphire crystal window on the case back, you can admire the P.999 movement, which has a 60-hour power reserve and a balance wheel vibrating at 21,600 times per hour (equivalent to 3 Hz). In red gold models, the edges of the bridge are chamfered, polished and frosted. The effective length of the balance spring is adjusted by a gooseneck adjuster, while in steel models, limit pins are used.

 The Radiomir 1940 watch (PAM00512) and the Radiomir 1940 Oro Rosso red gold watch (PAM00513) with black and brown alligator leather straps are historical series.

                    RADIOMIR 1940-42 mm watch

               RADIOMIR 1940 ORO ROSSO-42 mm red gold watch-

Tissot Renews Contract With Fiba-news Tissot

Tissot renewed its contract with the International Basketball Association (FIBA). Since 2008, the brand has been a partner of the FIBA, becoming the ‘Official Watch’ and ‘Official Timekeeper’ of the FIBA. At the same time, it will also become the global strategic partner of the FIBA ​​Basketball World Cup It will be held in Spain next year. Tissot will also award the most valuable player award and the best five-man lineup award for each match organized by the FIBA.
Patrick Baumann, the Secretary-General of the International Basketball Federation and a member of the International Olympic Committee (IOC), said, ‘We are very excited to continue working with Tissot. Tissot is an excellent brand with outstanding quality and ambition. Both are in Switzerland. The cooperation with Tissot has benefited the FIBA, and now in the new cycle, we look forward to working together to create greater glories. ‘

2011 (FIBA) European Basketball Championship 5 best team winners

François Thiébaud, global president of Tissot, said: ‘We are looking forward to continuing our long-term cooperation with the FIBA. Being able to participate in the international sport of basketball highlights the characteristics and precision of our dynamic sports. Performance. In turn, we will continue to meet the challenges and continue to be glorious. The altitude is not cold, success must be down-to-earth, accurate, fair and fair. Providing high-quality watch services and uniquely designed watches also gives us loyal Customers have more confidence and firmer choice of Tissot. ‘
Source: Tissot

Interview With Baume & Mercier Ceo Alain Zimmermann

At the inaugural Watches & Wonders Asian High Watch Fair held in Hong Kong at the end of September, Guanchao interviewed Alain Zimmermann, CEO of Baume et Mercier. He shared with us the relevant strategy and development of the brand plan.

1. Baume & Mercier watches are relatively low-key and are not familiar to many non-professional watch consumers. What is Baume & Mercier’s position among all Richemont watch brands? What distinguishes a Baume & Mercier watch from other similarly priced watches?

Market positioning is important. We do play a certain role in Richemont Group, but the Group does not set roles or status for each brand. Since joining the Richemont Group in the 1980s, Baume & Mercier has always positioned itself in the tradition of high-quality watchmaking at affordable prices. In the future, we will continue to maintain this strong brand positioning, that is, making elegant watch series with high cost performance. Observing the prices of Baume & Mercier reveals that this market positioning is not just for China, it is the same worldwide.

2. After the cooperation between Baume and Chow Tai Fook, what has changed in strategy?

This change means that we will have a team dedicated to the development of Baume & Mercier watch in the Chinese market. Obviously, the Chinese market is very important to us. It is a huge market full of potential. But the market environment is also quite complicated, because there are different regions and first-tier, second-tier, and third-tier cities. We have strong partners with targeted markets, targeted retail channels, and targeted promotions, so we can make informed decisions: first, increase brand awareness, and second, increase purchases in the Chinese market as much as possible Desire, including male and female consumers. Although we entered the Chinese market late, we have made active efforts in the Chinese market and I am confident that we are on track.

3. You used to play an important role in Cartier of the group, so what do you think is the difference between your current job as CEO of Baume & Mercier and your previous job?

I have not worked as a CEO at Cartier or IWC. The role of Baume & Mercier CEO is different from that of IWC marketing director and Cartier product manager. It will shoulder more responsibilities and have a more comprehensive work content, in charge of commerce, product research and development, marketing, publicity, human resources, etc. So it’s a full range of challenges, and that’s the beauty of the CEO role. You are the leader, and people expect you to lead, tell them when to do something, you have to make a decision and believe in everything you do. Generally speaking, the same is true of strong brands. IWC and Cartier are both strong brands, but they both have their own brand DNA and brand temperament. My role is to protect the brand DNA of Baume & Mercier and to pass on the 183-year brand history to the next generation. What I do every day is to perform this role with my team. And the team is important. A CEO without a good team can do nothing.

4. What specific plans does Baume & Mercier have in the Chinese market?

On the one hand is to expand sales channels, we will continue to cooperate with existing dealers. We attach great importance to improving the exposure of first- and second-tier cities. In the near future, we will open boutiques in Changzhou. As long as we guarantee quality, we can find opportunities to open stores. We need to continue our efforts in brand promotion and pass a lot of training. We are very successful in China, we have history, quality, brand stories, classic designs, and are best suited for celebrations and gifts. We have superior quality and affordable prices, and now we need to move on. Watches and miracles are a great platform to convey our message to the media and customers. But it takes time. Miracles don’t happen in a flash.

5. In your eyes, in the next five years, what is the prospect of China’s high-end watch market?

The speed with which the Chinese market obtains information is amazing and rapid. It took Europe 20 years and China only 2 years to understand the watchmaking industry. Because of the mass media, brands provide a lot of content, and more consumers receive brand education. I think the new middle class is on the rise, and we have launched different brand education after entering China. Some people in the middle class have been to different parts of the world. They explore the brand and the content behind it, which is a perfect opportunity for Baume & Mercier because we provide content and meaning. As long as you enter the world of Baume & Mercier, you will find its high quality, good reputation and true Swiss watchmaking history. Brands need to keep in touch in conversations. With the help of emerging information channels, including the Internet, especially young people are becoming more and more digital, they can access the information of celebrities through various channels.

6. What do you think of Chinese consumers and how their consumption habits will change in the future?

First, I think there will be a change. Chinese consumers will be at different levels and well-educated. They not only focus on the logo, but also the interaction with the brand. Second, quality and credibility are becoming increasingly important. In other words, it is the life cycle of the product. Will consumers buy my product within 10 years? Will I buy twice? Can the company guarantee that the product can be repaired within 20 years? I believe that women’s consumption habits will change dramatically, luxury consumption will evolve, and acting will become more personal rather than show off the logo.

7. Could you tell us what new models Baume & Mercier has launched this year at the first ‘Watches and Miracles’ Asia High-end Watch Show, and what is different from the new ones that were exhibited earlier in Geneva?

We will continue to focus on the Crichton series, which is our main market strategy. We released the Clayton series for the first time in Shanghai last year, and have also exhibited this year at SIHH. Now we have launched chronographs and gold watches. The top priority of the watch exhibition is the tourbillon. Although expensive, it does not mean that we change our business model and we will not compete with high-end watches. We show the tourbillon because Asian consumers may be unfamiliar with Baume & Mercier and prove to them that Baume & Mercier is trustworthy. This is the first time we have brought an antique watch from Switzerland to highlight our heritage. We made the tourbillon with the Geneva mark in 1892, and after 183 we were still masters of precision and complex watches. This flying tourbillon is exquisite and exquisite, showing the superb watchmaking craftsmanship that can be achieved if we want to do it. My duty is to realize the dream of Baume & Mercier. Baume & Mercier always manufactures high-quality luxury watches at affordable prices, but Baume & Mercier also has the ability to make expensive and skilled tourbillons. Therefore, the tourbillon is the focus of this exhibition and also contains powerful brand information. There are many watch brands in the Chinese market, and young people are puzzled by this. My role is to convey the brand DNA-the seventh oldest brand in the watchmaking industry today.

Qantas Goddess’ Choice Singles Can Also Shine

Chinese Valentine’s Day is coming. Of course, couples ‘holidays should recommend couples’ watches, what watches should boys give to girlfriends, what watches should girls give to boyfriends, and so on. It is abusive in minutes. Dog’s rhythm. However, Valentine’s Day is also a good opportunity for single men and women to get rid of singles, especially girls, who hold hold of truth, but still have to take the initiative when appropriate. In such a romantic day, it is better to choose a catchy watch At a bachelor party, you have your favorite male god!

Cartier Tank W1018755 watch


Domestic public price: RMB38100
Watch diameter: 30 mm
Watch thickness: 6 mm
Movement type: automatic machinery
Case material: 18K yellow gold
Water resistance: 30 meters
Watch details:

Domestic public price: RMB39200
Watch diameter: 33 mm
Watch thickness: No
Movement type: automatic machinery
Case material: stainless steel
Waterproof depth: no
Watch details:

Domestic public price: RMB53100
Watch diameter: 38 mm
Watch thickness: No
Movement type: automatic machinery
Case material: Ceramic
Water resistance: 200 meters
Watch details: chanel / 54741 /
Watch Comments: MADEMOISELLEJ12 watch is a new model launched by Chanel this year. The dial design is very interesting. The black lacquered dial is decorated with the image of Miss Chanel COCO. The left and right arms replace the hour and minute hands to indicate time information. The case is made of black high-tech precision ceramic and stainless steel, with a diameter of 38 mm. It is equipped with a ceramic rotating bezel and sapphire crystal. The all-black watch itself reveals a sense of mystery, and it will increase your nobility and coldness in social occasions. Wearing it will definitely make your goddess temperament.

Summary: Rather than waiting for someone to give a gift to yourself, it is better to give yourself a Tanabata surprise. It is not bad for girls to be independent. Single girls are more attractive to men. The three ladies’ watches recommended to you today are completely different in style. You can take a seat according to your style and choose the one that suits you best. (Photo / text watch home Sun Fangfang)

Introduction Of Top Watch Brand Sapphire Watches

Jaeger-LeCoultre Moon Phase Calendar Watch
What is a sapphire mirror?
Before answering this question, we must first explain what sapphire is. The main chemical composition of sapphire is alumina, which is originally colorless and transparent, but it is blue due to the inclusion of iron oxide and titanium oxide. If it contains chromium oxide, it is called ruby ​​because of its red color. The sapphire mirrors currently installed on watches are actually alumina trioxide with impurities such as iron oxide and titanium oxide removed. Chemically speaking, there is no difference between synthetic sapphire and natural crystal, and it is colorless because no other elements are added. Transparent is not ‘blue’ colored. Aluminum trioxide is made from pure alumina at high temperature into original synthetic sapphire, which is then cut into diamonds by diamond tools and then polished into a mirror. Due to the high cost of processing tools, this is also one of the reasons for the higher cost of sapphire crystals. The technology of synthetic sapphire was invented in the 19th century. It has been used in watches since the 1960s, and now the top watch brands generally use sapphire glass.
Whether it is natural sapphire or synthetic sapphire, it is one of the hardest substances on the planet, with a hardness of up to 9 Mohs & mdash; & mdash; In the nature, there is nothing harder than it. Note that what is said here is not in nature, not that it is not on earth. Some man-made silicon-carbon compounds can reach a hardness of 9 and can also scratch sapphire. Many construction and decoration materials also use silicon carbon compounds, such as artificial stone, so if there is friction in these places, it is possible to leave scratches on the sapphire glass.

Cartier Flying Tourbillon
In ‘The Rogue Dragon Crosses the River’, the fake Rolex used by the pheasant to frighten people will break instantly, and the true Rolex will never do this. This is also due to the high hardness of sapphire. Watches made of sapphire have higher shock resistance, tightness and strength than other materials. From the perspective of the current watch industry, although the hardness is higher than sapphire, and even higher than diamond materials are constantly emerging, but from the perspective of cultural awareness, or from the investment direction and scale of watchmaking industry Look, in the foreseeable future, the sapphire mirror is still an identifier of the top watch, and it is still a factor of the quality of the top watch.
若干 Several & ldquo; don’t know & rdquo; about watch mirror:
有 Is a watch with a Plexiglas mirror valuable?
If you want to collect an antique watch, it is most likely a Plexiglas mirror. But if you want to collect a new watch, you must choose a sapphire glass. Many collectors prefer the moist surface of Acrylic mirrors. This is because the acrylic mirror is curved, so the case can be made thinner without affecting the movement of the hands. However, plexiglass is easy to be scratched. It only takes one year, and many small scratches can appear on the surface of the plexiglass.

LV Voyagez Tambour Chronograph
Is the sapphire glass better?
Yes. It will not be scratched. Sapphire is very hard and is an inevitable choice for top watches. For example, all new Rolex watches use sapphire crystals. However, like glass, it is more brittle and easily broken. Therefore, once this sapphire mirror is broken, the resulting maintenance costs will be very expensive, because watchmakers must carefully check to ensure that no sapphire debris is left in the movement before replacing the lenses. In addition, it is a powerful fingerprint collector, FBI’s favorite.
Can I change my plexiglass watch to a sapphire watch?
I can’t. Because the thickness of the case is different. Under normal circumstances, the mirror surface of sapphire is thicker than that of plexiglass. Maybe you can find the right size sapphire crystal, but this will also destroy the waterproof performance of the watch. In addition, as a result of this, many manufacturers will refuse to provide maintenance and repair for your watch.
How to identify the three materials of the mirror?
First, you can tap the mirror with your finger and listen carefully to the sound. Acrylic mirrors sound like plastic, while glass sounds thicker. Secondly, from the perspective of weight, the acrylic mirror is the lightest and the sapphire mirror is the heaviest. Because sapphire’s thermal conductivity is very good, when you touch it with your hands, you will have a cold feeling. Because the mirror surface of sapphire is much smoother than the mirrors of the other two materials, if you drop a drop of water on the sapphire mirror, the water droplets will not spread easily, and the other materials will be scattered. ‘The most reliable method is to perform a scratch test,’ said Johann Jorgo, Baume & Mercier’s New York technical director, although it is not very practical. & rdquo; If the owner allows, you can use a stainless steel knife or screwdriver to scratch on it to see if there are any scratches.