TAG Heuer TAG HEUER and BAMFORD Watch Department, the top watch brand in the UK, have launched a new interpretation version of Monaco watches, creating an unparalleled modern look with a stylish visual identity. The first cross-border collaboration watch can only be purchased at TAG HEUER stores and online stores in selected countries.
TAG HEUER collaborates with custom watch brand BAMFORD Watch Department to launch a new interpretation version of the Monaco watch, which breaks away from traditional materials and colors to make classic watches refreshing
Elegant solid black finish with solid carbon fiber case. The classic Monaco watch with the Aqua Blue chronograph is a new masterpiece released by TAG HEUER at the Baselworld. Unprecedented bold design adds glory to this watchmaking and racing essence. This is a brand-new interpretation. Through cooperation with BAMFORD Watch Department to stimulate infinite imagination, it will completely transform the most representative timepiece of TAG HEUER.
BAMFORD CEO George Bamford is a pioneer in customizing high-end watches. He modernizes and personalizes unique watches and combines his ultra-modern futuristic style to give watches a unique look.
This is not the first collaboration between TAG HEUER and BAMFORD Watch Department. In 2017, they offered TAG HEUER customers the opportunity to customize their beloved watches. With that successful experience, TAG HEUER specially invited George Bamford to design a new Monaco watch. Only this series of watches have the mark of BAMFORD.
The modified version of Monaco is made of ultra-lightweight and extremely durable carbon fiber, and the water-blue tone preferred by BAMFORD Watch Department makes the watch full of fashion.
Today, George Bamford has modernized Monaco. This model still retains all the features of Monaco, including the 39 mm square surface and the crown on the left. The case is made of ultra-lightweight and extremely durable carbon fiber, which is the ideal material for watchmaking. BAMFORD’s signature style can be seen at a glance from the chronograph dial and date window with the luminous mark, using the blue tone preferred by BAMFORD Watch Department, which is the charming aqua blue color. This detail makes the watch look modern and full of fashion breath. To commemorate the cooperation between the two parties, the face plate and case cover are engraved with ‘Monaco Bamford’. The watch is complemented by a beautiful black alligator leather strap.
George Bamford (left) with Jean-Claude Biver, CEO of TAG HEUER wearing a Monaco Bamford watch
This watch presents an ultra-modern visual image and has become a contemporary masterpiece. TAG HEUER uses modern technology to make everything possible. For example, the characteristics of carbon fiber materials, the case must be re-created exclusive molds, in order to perfectly present the size of TAG Heuer classic Monaco, breaking through the technical limitations of this material. The TAG HEUER Monaco Bamford watch perfectly combines the modern style of the BAMFORD Watch Department with professional technology, which also symbolizes the brand’s investment as a pioneer of Swiss watchmaking in maintaining its forward-looking spirit, culture and philosophy.
Monaco Bamford watch
Carbon fiber material / 11 self-winding movement / hours, minutes, small seconds, date display / chronograph function / sapphire crystal / waterproof 100 meters / table diameter 39x39mm