On April 20, 2014, IWC was re-appointed as the official partner of the 2014 Beijing International Film Festival. The ‘For the Love of Cinema’ press conference was held in Beijing Yiheng Hotel. Following the successful cooperation with the 3rd Beijing International Film Festival (BJIFF) in 2013, Swiss watchmaker IWC Glory announced that it will continue to be the official partner of the 4th Beijing International Film Festival, and invest in this high-profile film festival . IWC has always supported the global film industry. This time, we have cooperated with the Beijing International Film Festival for the second time. The brand will present a wonderful event of watchmaking and dialogue with the art of film. People ‘award. IWC is not only known worldwide for its fine watchmaking skills, but also renowned for its passion for film art, and many international film festivals including Dubai International Film Festival, New York Tribeca Film Festival and London Film Festival Partnership established.
IWC has always had an inextricable relationship with the film world. The brand has always been committed to the sponsorship of the film industry, condensing classic timepieces with superb craftsmanship to make the film’s expression more perfect. In recent years, at international film festivals such as the Tribeca Film Festival in New York, the Dubai International Film Festival and the London Film Festival, IWC watches have bloomed with classic style and excellent craftsmanship, adding to the charm of the film. Not only that, IWC also specially established the ‘IWC Outstanding Filmmaker’ Award, which honours the outstanding achievements of filmmakers worldwide, and vigorously fosters new power of film. In China, IWC has been the designated watch and official partner of the Beijing International Film Festival since 2013, helping the development and innovation of the Chinese film industry.
IWC has prepared delicate refreshments for the media present.
Before the launch of the conference, the major media were already ready, and all kinds of long guns and short guns were in place.
The host announced the official launch of the conference. Among IWC’s well-known ‘brand friends’ from all walks of life around the world, there are no shortage of movie stars. Well-known movie stars Kevin Spacey, Cate Blanchett, Robert De Niro, Susan Sarandon, Ivan Mack EWC McGregor, Christoph Waltz, Jean Reno, and the famous director Marc Forster are all loyal fans of IWC. In China, IWC has a good relationship with Chinese movie stars including Wu Zhenyu and Yuan Yongyi, and international film star Ms. Zhou Xun will be the new “Brand Friend” of IWC International at the conference.
Mr. Gao Ruisi, Global Marketing Communications Director of IWC said: ‘It is our great honor to be the official partner of the emerging Beijing International Film Festival for two consecutive years.’
International film star Ms. Zhou Xun made her debut as IWC’s new global ‘Brand Friend’.
At the event, Ms. Zhou Xun and Mr. Gao Ruisi discussed the connection between movies and high-end watches.
Zhou Xun said that the process of making a high-level movie is like making a fine watch. Making a movie requires the cooperation of a series of different departments, such as photography, props, clothing, etc., and finally a detailed editing. The same is true for watches. Every part has to be cut, polished, polished, adjusted, and finally assembled by non-destructive watchmakers by experienced watchmakers. Both are actually a pursuit of perfection.
Talking about how to match the watch, Zhou Xun said, just like this Portuguese seven-day chain in my hand, you can wear it in a small dress, and usually in casual clothes.
When talking about the suitability of IWC as a male watch for women, Zhou Xun humorously said that I really like big watches, which can help protect eyesight, and this Portuguese watch gives me a romantic and strong feel.
From this picture we can see that women with really big watches are really pretty.
This watch is Zhou Xun’s favorite, the IWC Portugal series 7-day chain red gold watch.
IWC’s Portuguese Minute Repeater sounds crisp and sweet.
IWC Portuguese manual tourbillon watch with 98900 self-produced movement.
This Portuguese series dateback tourbillon watch has a 7-day power reserve.
This large pilot 7-day chain green scale watch is made of black ceramic.
Famous Hollywood star Kevin Spacey wore this Portuguese automatic chronograph in the movie ‘Commercial Sea’.
The 2007 version of this pilot series Spitfire chronograph was worn by Matt Damon in the movie ‘Thirteen Arhats’.
In the movie ‘Thirteen Arhats’, Matt Damon also wore this Da Vinci automatic chronograph.
In the movie ‘Wall Street 2 Money Never Dies’, Shia LaBeouf is wearing the platinum version of this Portuguese perpetual calendar.
Swiss watchmaker IWC Schaffhausen focuses on technology and innovation, and has continuously created watches of lasting value since 1868. The company is eager to pursue innovative craftsmanship and original technology, and has won wide acclaim internationally. As one of the world’s leading brands in the field of professional luxury watches, IWC combines high precision performance and unique design to create a model that reflects the highest state of fine watchmaking art. As a company with environmental awareness and social responsibility, IWC actively promotes sustainable production, supports the work of children and youth organizations around the world, and maintains close cooperation with climate protection and environmental protection agencies. And tonight’s filmmaker night, the IWC Outstanding Filmmaker Award will be presented.