Jaeger-LeCoultre Arte Portuguesa was born to promote Portuguese art and culture. In addition to presenting noble Portuguese art, this series of theme watches is also the most classic series of watches under the brand. This time, in collaboration with Portuguese artist Julião Sarmento, to launch the sixth design of the Reverso watch, two models with the autograph of the master were launched.
The Arte Portuguesa project was published in 2000 by Pedro Torres. Torres is the founder of the modern art company and the representative of the Jaeger-LeCoultre Portuguese brand. He is committed to working with well-known Portuguese artists to present the beauty of time in an artistic way.
Evolution from personal design to wearable artwork
Adhering to the spirit of Art Deco, Reverso’s reversible case gives collectors more personal choices, establishes a close relationship between the wearer and the watch, and makes the watch unique in their hearts. Collection. Since 1931, Reverso watches have grown continuously, combining many complex watchmaking techniques and providing comprehensive personalized services from simple engraving to enamel painting.
Portuguese artist Sarmento is passionate about presenting the beauty of women by personifying time.
The Reverso / Arte Portuguesa limited edition model can be said to be one of the most exquisite models in the Reverso series. Pedro Torres, founder of the modern art company, enlisted the most famous Portuguese artists such as Júlio Pomar, Manuel Cargaleiro, Paula Rego, José de Guimarães, and Julião Sarmento. They have a common goal: by designing Reverso’s flipped case to present a unique vision of time, the watch is transformed into a masterpiece that is timeless and rich in artistic value.
Time is Julião Sarmento-a unique feminine vision
Sarmento is devoted to presenting the beauty of women by personifying time. ‘My works are usually related to women’s bodies. There are a series of works about women who are expecting to give birth. Their physical changes also seem to change time and space,’ Sarmento said in a recent interview with Spirit do Tempo. ‘This design represents the movement and space of a woman, or the unpredictable time and space in which she exists. I’m not talking about the time that flies, I mean eternal time. In other words, I hope to perfectly integrate the Jaeger-LeCoultre brand, my personal image and the concept of eternal time. ‘
Portuguese artist Sarmento’s work is usually related to women
Sarmento designed two sets of Grande Reverso 976 limited edition models of Reverso / Arte Portuguesa, with manual winding mechanical movement. The rose gold model with a black dial and a crown is only available in a limited edition of 20 (17,900 euros), while the steel version with a crown is only available in 30 pieces (9,900 euros). This limited-edition watch has an exquisite female enamel painting on the flip case, and Sarmento’s signature signature engraving perfectly presents Sarmento’s unique features. In addition, the signature engraving on the rose gold model will be dark yellow, and the stainless steel version will be black and white signature engraving.
Rementso / Arte Portuguesa by Sarmento in two Grande Reverso 976 limited edition models
Jaeger-LeCoultre is the first watchmaking factory in Vallée de Joux, Switzerland. Since its establishment in 1833, it has played a pivotal role in the history of watchmaking. As a leader in the field of watchmaking, the Jaeger-LeCoultre watch factory has mastered all the exquisite craftsmanship of watchmaking, creating many world-first outstanding works, and manufacturing many legendary models, such as Reverso watch, Duoplan double-layer watch, Master Control Master watches, Memovox Polaris watches, Gyrotourbillon spherical tourbillon watches and Atmos air clocks have left an indelible mark on the history of watchmaking. Jaeger-LeCoultre has a long-established traditional watchmaking technology and relentless pursuit of technological innovation. Each watch is the result of the collaboration of watchmakers, mechanical technicians and technicians. Each masterpiece embodies Jaeger-LeCoultre’s 178 years of professional skills, and perfectly combines cutting-edge scientific and technological achievements with Ru Gu’s most noble watchmaking tradition. With more than 1,231 mechanical movements and more than 398 registered patents, Jaeger-LeCoultre leads the field in fine watchmaking and is an industry model.