James Magnussen Becomes The New Brand Ambassador Of Le Méridien

Maurice Lacroix, a high-end Swiss watch brand, announced that James Magnussen, the world and Olympic swimming champion, has officially signed a contract as the brand’s new image ambassador.

 Le Méridien brand new image ambassador James Magnussen

推出 Since the introduction of the first watch in 1975, Le Méridien has grown to become a popular watchmaking brand and has produced complex parts of its own mechanical movements in its workshops, thus becoming one of the distinguished Swiss watchmakers. Le Méridien continues to innovate on technology and design. It has registered a number of patents and trademarks, and has repeatedly won the highly regarded Red Dot Design Award.

The recently launched Pontos S series has been well received by the market. Let us see that Le Méridien’s fashion, creativity and innovative sportsmanship have evolved into a perfect match with top world-class athletes.

The speed at which James Magnussen, nicknamed ‘Missile’, rose to a superstar in the swimming pool, if not explosive, could certainly be described as quickly. James defeated more experienced opponents in the 2011 FINA World Championships and became the new world 100m freestyle champion in one fell swoop; this victory made Magnussen the first in this world championship since its establishment in 1973. The Australian athlete who won the swimming event, and the first Australian 100-meter freestyle champion in an important competition in 43 years.

 Olympic and World Swimming Champion James Magnussen

努 Magnussen also led the Australian 4x100m freestyle relay team to win the gold medal in his world championship debut, so it is even more impressive. Magnussen not only helped Australia win a gold medal that was ten years away in this competition, but also made a 47.49 second record in the first distance he was responsible for, making him the fastest swimmer in history without the help of a super swimsuit; Ma Gnusen also led the Australian team to win the silver medal in the 4x100m hybrid relay, and made a stunning 47 seconds on the last stick he was responsible for, further showing his talent to the world.

Closer to the 2012 London Olympics, James Magnuson has become more mature with a swimming pool and brought back the 100m freestyle silver medal and the 4x100m mixed relay bronze medal for Australia; he will now Targeted at the 2016 Rio de Janeiro Olympics.

I am extremely honored to cooperate with Le Méridien, the world’s top watch brand. The combination of traditional and stylish design with innovative sports functions is perfect for my lifestyle, ”said Olympic and world champion James Magnuson.

The stylish design and sportsmanship of Le Méridien’s new Pontos series perfectly match the world swimming championships, and James will be satisfied both inside and outside the pool. Le Méridien’s mission is to express itself confidently and to have uncompromising goals and values ​​in life. James Magnuson has extraordinary achievements and is about to show his second Olympics in Rio de Janeiro in 2016. We’re really excited to be working with great people like him, ”says Christopher Leigh, Le Méridien Marketing Manager.